Maily – the first specialised email marketing agency in Lithuania. We help B2B, B2C and e-commerce businesses grow revenue.
Solution
Email marketing for E-commerce, DTC & Retail
Turn the email channel into the most profitable sales engine of your online store.
In the e-commerce, direct-to-consumer (DTC) and retail sectors, competition keeps growing and the cost of acquiring new customers steadily rises. Under these conditions, email becomes not an add-on but the main tool for ensuring profitability. Based on market best practices, a correctly optimised email channel can generate up to 30% of additional revenue for e-commerce businesses.
We create smart email flows and campaigns that make the most of your existing traffic: effectively converting hesitant visitors into buyers and encouraging existing customers to come back and buy again.
Free audit
Scope
What does this solution include?
Core 5–7 e-commerce automations
Every growing e-commerce or DTC business simply must have at least 5–7 core automated flows. We implement welcome, abandoned cart, browse abandonment, post-purchase and other essential flows that work as your tireless 24/7 salesperson.
Segmented campaigns by purchase history
We abandon ineffective mass sending to everyone. We analyse your customer data and create segmented campaigns based on what they bought before, how much they spend on average and which product categories interest them. This ensures maximum offer relevance and dramatically higher conversion rates.
Loyalty and repeat purchase programs
In DTC and retail businesses, the biggest profit lies in customer retention. We build automated VIP programs, birthday greeting flows and replenishment reminders for when a product should be running out. This personalised care drives loyalty and steadily increases customer lifetime value (LTV).
Integration with e-commerce and paid channels (cross-sync)
We seamlessly connect email marketing tools (e.g. Klaviyo, Omnisend) with the platforms you use (Shopify, WooCommerce, etc.). In addition, all modern email platforms sync directly with your paid advertising channels (Meta Ads, Google Ads). This lets you automatically update lookalike audiences based on your VIP buyers, or turn off retargeting ads for those who just purchased via email. Communication is cross-synced, creating a unified user experience and saving your advertising budget.
Benefits
Why is this critically important for your online store?
Tailored to DTC and Retail specifics: Our strategies are built with an understanding of the fast consumption cycle, the dynamics of seasonal sales and the impulse-buying psychology typical of this sector.
Independence from advertising algorithms: With a strong contact base synced with paid advertising, you reach your buyers directly and reduce single-channel risk.
Highest return on investment (ROI): Once built, a solid system of 5–7 automations generates passive income year after year, ensuring you reach that coveted 30% of total revenue from the email channel.
Our team
Trust your newsletter channel to specialists
Dovydas Grigalionis
E-commerce and newsletter automation specialist
10+ years of experience
Have questions? Ask us!
We will gladly answer every enquiry, analyse your needs and provide measured email marketing solutions. All prices listed on the website are indicative, and a final offer tailored to your needs will be provided after the first meeting.
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Get a free quote
Maily – your email marketing genius. Adaptive newsletter solutions for B2B/B2C and e-commerce.
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