Service

Audit, strategy & consulting

Discover the hidden potential of your email channel and make data-driven decisions.

Companies often invest time and budget into newsletters but fail to achieve the desired results, because they lack a strategic approach and clear measurement criteria. We carry out a thorough, 'A to Z' audit of your current email marketing state, identify the problems holding back growth and create a clear, measurable plan for long-term success.

If you have an in-house marketing team, we'll give them the knowledge, tools and best practices they need to act confidently and independently.

Free audit

Maily email marketing audit and strategy dashboard

Scope

What does this service include?

Thorough email marketing audit

We perform an in-depth analysis of your current situation. We assess everything: account technical settings, sender reputation, the 'health' of your contact base, design templates, content quality and the performance of your existing automations. We identify the critical mistakes that burn your money and uncover untapped opportunities.

Long-term strategy preparation

We turn the audit findings into a concrete action plan. We create a personalised email marketing strategy tailored to your business model. We define clear goals (KPIs), communication tone, frequency and tactics for sustainably growing sales and retaining customer loyalty over the coming quarters.

Training for internal teams

We share our accumulated agency experience. We run practical training for your marketing specialists, introducing the latest email trends and best practices. We teach them to work efficiently and error-free with the chosen platforms, create converting content and optimise campaigns.

Data consolidation and analysis (user tracking)

We help bring order to your data chaos. We ensure your customers' actions (user tracking) are accurately tracked from email open to the final purchase on your website. We consolidate the information and help build clear reports that let you see the real return on investment (ROI) of your email channel in real time.

Benefits

Why invest in audit and strategy?

Transparency and clarity: You'll stop guessing and relying on intuition. You'll get an accurate, objective picture of where you're losing customers and which actions will bring the fastest growth.

Empowering your internal team: By investing in training and process standardisation, you strengthen your employees' competencies, so over time you can manage processes to a high standard in-house.

A fresh expert perspective: An external, highly experienced professional eye quickly spots systemic mistakes or 'blind spots' that internal employees have already grown used to.

Free audit

Our team

Trust your newsletter channel to specialists

Dovydas Grigalionis

E-commerce and newsletter automation specialist

10+ years of experience

dovydas@maily.lt LinkedIn

Dominykas Gobė

B2B2C email marketing strategist

15+ years of experience

dominykas@maily.lt LinkedIn

Have questions? Ask us!

We will gladly answer every enquiry, analyse your needs and provide measured email marketing solutions. All prices listed on the website are indicative, and a final offer tailored to your needs will be provided after the first meeting.

Get in touch