Service

Interactive emails & zero-party data

Get to know your customers without any barriers and create a hyper-personalised experience.

Traditional newsletters are usually one-way communication – you send, the customer reads. We change the rules of the game. By making your emails interactive, we create a two-way dialogue. This not only increases audience engagement, but also lets you collect the most valuable data – zero-party data (provided voluntarily and directly by the users themselves) – which becomes the most powerful weapon in your personalised sales strategy.

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Maily-Pulse interactive emails and zero-party data platform

Scope

What does this service include?

Our own Maily-Pulse platform (maily-pulse.lt)

We don't rely on expensive external tools. We use technology built and continuously improved by our own team – Maily-Pulse. This means we can ensure smooth operation, more flexible solutions, faster problem-solving and full customisation to your specific business needs.

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Interactive surveys, NPS and feedback forms in-email

We integrate dynamic elements directly into your email's HTML code: from customer satisfaction (NPS) and feedback forms about the latest purchase to playful style tests, quizzes or gift-selection surveys. The customer doesn't need to leave their inbox to interact with you.

Responses without extra clicks

Traditional surveys require clicking a link, waiting for a new browser window to load, and only then filling in the form. With Maily-Pulse this barrier disappears. The user selects an answer right inside the email (in-email form) and the data is recorded automatically. This frictionless experience increases response rates several times over.

Zero-party data collection and profiling

Every interactive click becomes a data point. We integrate the collected information about the customer's needs, skin type, favourite colours, budget or purchase intentions directly with your CRM or email sending platform (e.g. Omnisend, Klaviyo). This enriches user profiles and lets us use the information for even more precise, highly personal future campaigns.

Benefits

Why implement interactive solutions?

A cookieless future: As GDPR requirements tighten and cookies get blocked, zero-party data given voluntarily by customers themselves becomes the most reliable and secure source of information.

Dramatically higher conversions: By sending an offer shaped according to the customer's own stated needs (rather than guesses), you dramatically increase the likelihood that they will buy.

Market differentiation: Interactive emails are still an innovation effectively used by only a small share of businesses. It's a great way to pleasantly surprise customers and stand out in a crowded inbox.

Free audit

Our team

Trust your newsletter channel to specialists

Dovydas Grigalionis

E-commerce and newsletter automation specialist

10+ years of experience

dovydas@maily.lt LinkedIn

Dominykas Gobė

B2B2C email marketing strategist

15+ years of experience

dominykas@maily.lt LinkedIn

Have questions? Ask us!

We will gladly answer every enquiry, analyse your needs and provide measured email marketing solutions. All prices listed on the website are indicative, and a final offer tailored to your needs will be provided after the first meeting.

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